Are you looking for a new marketing channel to reach your target audience?
Now is the time to consider using TikTok for business.
As you probably know, TikTok is taking the social media world by storm with its 1 billion monthly active users.
It’s one of the hottest platforms right now, and a lot of businesses are taking notice.
So, why is TikTok a good marketing strategy? Well, for good reason…
It provides an engaging way to get your target market’s attention.
It’s a fantastic platform for you to show off your brand’s personality by creating content that is both unique and informative.
Even better, leveraging TikTok as a marketing tool can also be an effective way to build a loyal customer base.
But here’s the thing…
TikTok marketing is not a one-size-fits-all strategy.
What works for one brand might not work for another.
Not to mention, many business owners started exploring TikTok marketing for their businesses, which means the competition gets tougher…
So, you may be asking how your business can stand out from the rest, right?
The good news is there are a lot of ways to see what strategies will work for your brand.
In this blog post, we’ll share with you 3 TikTok marketing strategies that are proven to set your business apart and take it to the next level!
Let’s dive in!
Use Hashtag Challenges
One way to increase brand awareness and get people talking about your product or service on TikTok is to participate in hashtag challenges.
A hashtag challenge is when a brand creates a unique hashtag and encourages users to create content using that hashtag.
It can be in the form of a contest and giveaway…
Or simply ask your audience to use your hashtag and tag you in their videos by incentivizing them with a chance to be featured on your profile.
That can only happen if your challenge is creative, relevant to your brand, and easy to participate in.
You also have to make sure you’re responsive to the people who participate in your challenges.
Thank them for their content, give feedback, and show that you’re listening to what they have to say.
Doing so will not only increase brand loyalty but also help you get more user-generated content in the future.
Your goal should get not only more clicks or views but also build relationships with your audience.
Practical tip: Track your hashtag, so you can see how many people are using it and what kind of engagement you’re getting.
There are a ton of tools that will allow you to see how popular your hashtag is and also give you ideas for other relevant hashtags you can use.
Partner with Micro-Influencers
TikTok is all about authenticity, so one of the best ways to market your business on the platform is to partner with micro-influencers.
Micro-influencers are everyday users with a small but engaged following.
They tend to be more relatable than A-list celebrities, which makes them more effective at promoting products and services.
When partnering with micro-influencers, make sure to choose those who align with your brand values.
You can take a look at their content to see if they would be a good fit for promoting your product or service.
Once you’ve found a few micro-influencers that you’d like to work with, reach out and see if they’re interested in collaborating.
Check the blog we published about the essential guide to Influencer Marketing to see which platforms you can use to find the best micro-influencers for your business.
Practical tip: When working with micro-influencers, be sure to give them creative freedom.
They know their audience better than you do, so trust that they’ll be able to create content that will resonate with their followers.
Paid Advertising
Like any other social media platform, TikTok offers paid ads that businesses can take advantage of to reach a wider audience and grow their business.
Frankly, in order to get your TikTok marketing strategy off the ground quickly, this might be the way to go.
Now, while the number of business owners who use TikTok advertising is getting larger…
You can still set yourself apart by creating attention-grabbing ads that tell your brand story in an authentic way.
Since TikTok is all about quick engaging videos, make sure your ads are short, to the point, and visually appealing.
Here are 3 simple tips to create TikTok Ads that stop people in their tracks:
Target the right audience
Use TikTok’s targeting options to make sure your ads are being seen by people who are most likely to be interested in your product or service.
You can target users by location, age, gender, interests, and more.
Create visually appealing content
Use attractive visuals and clear messaging to grab people’s attention.
Remember that you only have a few seconds to make an impression, so make them count.
Attention-grabbing visuals can be anything from bright colours to creating graphics.
Whatever it is, make sure that they are persuasive enough to stand out from the rest.
Tell your brand story
Use your ad to tell your brand’s story in an authentic way.
Your goal is to genuinely connect with your audience on a deeper level and get them interested in what you have to say.
The moment you do that, there’s no way they’ll be able to scroll past your ad without taking a second look.
This is why you need to be sure you’ll include a call-to-action so people know what you want them to do next.
Whether it’s visiting your website, signing up for your newsletter, or checking out your latest product.
Practical tip: When it comes to TikTok Ads, less is definitely more. Keep it short, sweet, and to the point.
Don’t try to cram too much information into your ad or you’ll lose people’s attention.
It really takes creativity and thinking outside the box to create an ad that will stand out from the rest.
If you need a team of experts to help you create and manage your TikTok Ads, reach out to us and we’ll be more than happy to take these off your plate.
It’s A Wrap
There you have it, we’re confident that these 3 simple tips will help get your TikTok marketing strategy started off on the right foot.
Whether you do it yourself, decide to partner with micro-influencers, use paid ads or get a little help from digital marketing specialists, we know you’ll be on your way to achieving great things.
We know that growing an online business revenue takes time, energy, and dedication…
But with the right people and strategy in place, it doesn’t have to be as daunting as it seems.
Anyway, that’s it for now.
If you have any questions or need help getting started, reach out to us and we’ll be more than glad to assist you.
Best,
Team Quick Evolve
