As you probably know, Google Ads is a powerful platform for any online business looking to drive traffic to their websites.
If you’re not using it correctly, you could be wasting both time and money.
You see, your ad relevance is a measure of how useful your ad is to users. It affects both your ad’s placement and your cost-per-click (CPC).
In other words, a high Google Ads quality score means you’re more likely to show up at the top of search results.
As a result? More potential customers clicking through to your site, lower costs per click, better ad positions, and improved conversion rates.
While a low-quality score will result in higher CPC and worse ad placement.
Now, you don’t need us to tell you that a high-quality score is what you should be aiming for, right?
Having said that, here are 6 tips to increase your quality score. Let’s dive in!
Tip #01: Target a specific audience
The first step to improving your quality score is to make sure you know your audience. One of the main reasons why ad campaigns fail is because they’re trying to target too broad of an audience.
When you cast too wide of a net, your ad is less relevant to users, which will result in a lower quality score.
In other words, when you try to appeal to everyone, your ad copy becomes generic and uninteresting resulting in a lower click-through rate (CTR) and a higher Cost-Per-Click (CPC).
To avoid this, take the time to segment your audience into smaller groups and create ads that are specifically tailored to them.
A good rule of thumb is to focus on targeting a specific niche or group of people that you know are interested in what you have. From there, you can tweak your ad copy and keywords based on what you think they’ll be searching for.
By understanding your target audience, you can create ad copy that’s relevant and interesting. The key is to focus first on a specific target audience and create ad content that appeals to them.
After knowing who your target audience is and what makes them tick, you can now move on to the next step which is…
Tip #02: Write relevant Ad Copy
This might seem like a no-brainer, but you’d be surprised how many businesses create completely off-topic making their google ads quality score suffer.
If you want a high-quality score, make sure that the ads you write are relevant and matched with the keywords you’re targeting. Plus, the page you’re sending users to.