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Benefits of Using Video in Email Marketing: Why You Need To Use It Now

By March 7, 20238 Comments


Video email marketing is a powerful tool that helps marketers engage with their audiences and drive conversions. By including videos in your email marketing strategies, you can effectively communicate your message without overwhelming readers with large amounts of text.
In this blog, we’ll discuss the benefits of using video email marketing and share strategies to incorporate it into your email campaigns.

Benefits of Video in Email Marketing

Adding videos in emails can help capture the attention of prospects quickly, allowing businesses to effectively communicate their message without overwhelming readers with large amounts of text.
Here are some of the benefits of using video in email marketing:

Increased Open Rates

Did you know that simply adding the word “video” to your email subject line can increase the open rates by up to 6? It’s true! This is what SuperOffice found out when they were testing different subject lines.
So, if you have a video embedded in your email, you might as well let your reader know by adding it to the subject line.

Higher Click-Through Rates

Video emails can also boost click-through rates by up to 300%. This means that if you include a video in your email marketing campaign, you’re much more likely to get your audience to take action.

Improved Engagement

One of the significant benefits of video email marketing is its ability to engage with your audience quickly and effectively. Videos are much more engaging than text-based messages as they capture attention and make it easier for viewers to understand what you’re trying to communicate.
However, keep your videos short, as videos no longer than two minutes gain the most engagement.

Boosts SEO rankings

Another benefit of video email marketing is that it can help boost your Search Engine Optimization (SEO) rankings. Because video content is more engaging than text, it helps create more backlinks to your website and improves page rankings on search engine results pages.
Additionally, your videos may be shared across social media platforms, helping to spread awareness of your brand.

Builds Trust

Video email marketing can also be used to build trust with your audience. Videos provide a more personal approach and allow prospects to connect with you emotionally. This connection helps foster relationships and encourages viewers to act when ready.

How To Embed Video In Emails

You can use several approaches to embed videos in your email marketing campaigns. Here are a few suggestions:

Use a static image

You can embed a static image in your email with a play button to indicate that the recipient should click on it to watch your video. The thumbnail image should be eye-catching and appeal to your target market.
The thumbnail image you use will be linked to the URL of the full video.

Use a GIF

Another option is to insert a GIF of your video into the body of your email, allowing prospects to view it without having to follow a link. This approach is especially useful if the video is short and doesn’t require the recipient to leave their email inbox.

Use an animated play button

An animated play button is another great way to engage prospects and encourages them to click through to the video. This approach can add a dynamic element to your email marketing strategy, making it more appealing and engaging for recipients.


Video in email marketing offers numerous potential benefits for businesses. From increased email open rates to improved click-throughs and even higher conversion, videos can help marketers effectively communicate their message and engage with audiences in a way that text alone cannot.
With the right strategy, including video in emails can help businesses reach more prospects and drive conversions.
So, if you want to get the most out of your email marketing campaigns, consider adding videos for a more effective and engaging approach.


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