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Have you ever wanted to start advertising your business digitally but weren’t sure where to begin? Perhaps you’ve heard about Microsoft advertising (Bing Ads), and you’re intrigued by what this platform has to offer.
You see, with over 14.7 billion monthly PC searches and 653 million unique PC users, Microsoft offers a great opportunity for businesses of all sizes to reach new audiences.
After all, one of the most important aspects of digital marketing is search engine advertising.
Think of Bing Ads as Microsoft’s answer to Google Ads. It’s a great option for those who are getting started or those who are looking for the same features as Google Ads, but with a much lower budget.
So to help you get started, we’ve put together this comprehensive guide on Microsoft Advertising for beginners.
By the end of this blog, you’ll better understand how Bing advertising works and how it can benefit your business.
Let’s get started!

Get Familiar: What is Bing Ads? (now known as Microsoft Ads)

what is bing ads
It’s now called Microsoft advertising after it was re-branded last 2019. In a nutshell, Bing Ads it’s Microsoft’s search engine advertising platform that enables users to create sponsored ads and display them in the Bing search results.
It helps businesses reach their target audience and grow their brand recognition, while also driving website traffic and generating leads.
Bing Advertising is like Google Ads but with one major difference – it is considerably less expensive.
This is because, despite Bing being the second largest search engine globally, it has significantly less competition than Google Ads.
It means it can be extremely beneficial for businesses with lower budgets. This is why it’s a great choice for beginners who are just getting started.

Benefits of Using Bing Ads 

There are many benefits associated with using Bing Ads for your business’s digital marketing strategy.
Here are a few key ones:

Growing market share

With a 6.74% market share in the United States and almost 9% share worldwide, Bing Ads offers access to up to a billion monthly users at a lower cost per click.
This gives businesses the opportunity to reach new audiences and target potential customers that are not available on other platforms.

Advanced Targeting Data

In 2016, Microsoft bought LinkedIn for $26.2 billion which allowed people who use Bing Ads to target users based on their job title or industry.
Plus, LinkedIn ads have a higher minimum CPC, which can be a problem for small businesses that have lower budgets.

Easy setup

Setting up campaigns on Bing Ads is quick and easy – even for beginners!
All you need is an account with Microsoft Advertising which takes just a few minutes. Once set up is complete, creating campaigns takes no time at all.


Here are some of the interesting facts about Bing users that make it a great platform for a niche market:
  • 71% of Bing users are 35 years old or older.
  • 38% of the search engine’s US-based users make more than $100k a year.
  • 50% are women
  • 30% to 40% of searches on are related to travel, cars, health, and finance.
So if you’re targeting a niche market, an older demographic, or a high-paying demographic, Bing Ads could be the perfect platform for you.

How to Get Started with Microsoft Advertising

So how do beginners use Bing Ads? Well, there are a ton of Bing ads tutorials on the web but let’s discuss the basics.

1. Sign Up for Bing Ads

First, you’ll need to create an account on Bing Ads. You can do this by going to the Microsoft Advertising site and signing up for an account.

2. Set Up Your Campaign

Once you’ve created an account, you’ll need to set up your first campaign. You can do this by setting a budget and defining keywords that are relevant to your business.

3. Create Ads

After you’ve defined the settings for your campaigns, it’s time to create your ads. Bing Ads allows you to create text, image, and video ads that can be shown in Bing search results.

4. Monitor Performance

Once you create your advertising campaigns, it is crucial to keep an eye on how well they are doing. The Bing Ads dashboard will show you how your campaigns are doing and if you need to make any changes.
bing advertising

To Wrap It Up

Getting started with using Bing Ads doesn’t have to be a daunting task if approached correctly.
With its market reach and cost efficiency compared to other platforms like Google Ads, now might be the perfect time for you to take advantage of search engine advertising platforms like this one while competition levels remain relatively low.
So go ahead and try it out. If you need help, our group of Bing Ads experts can help you get started and succeed in the world of Microsoft Advertising.
If you have any comments or questions about this blog, please leave them in the comment section below. We’re always happy to help!


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