As of 2022, there are approximately 4.258 billion active email users worldwide. This number has grown since 2017 and is expected to continue to grow in the years to come.
With so many people using email, it’s essential to ensure you take advantage of this communication channel and use it to its full potential.
Email marketing is a great way to connect with your target audience, build relationships, and increase sales.
However, email marketing can also be challenging. With so much competition in the inbox, making your emails stand out from the rest can be difficult.
That’s why today, we’re sharing five email marketing secret hacks that will help answer the question:
How do I make my marketing email stand out?
By following these tips, you’ll be able to improve your open rates, click-through rates, and conversions.
So, let’s get started!
#1 Clean Your List
The first step to profitable email marketing is to clean your list.
This first hack is a million-dollar marketing secret many small business owners or newbie email marketers often ignore.
You see, when you have a clean list, you have engaged subscribers who are more likely to open, click, and convert.
So how do you clean your list?
There are several ways to clean your list, but one of the easiest is to use an email verification service.
Email verification services will help remove invalid and inactive email addresses from your list.
This will help improve your deliverability and ensure that your emails are delivered to the people who want to receive them.
If you’re not already using an email verification service, I highly recommend you start.
Meanwhile, if you want to build your email list, we’ve got this article for you.
#2 Personalise Your Emails
Personalised emails have higher open and click-through rates than generic emails.
So don’t commit one of the most common email marketing mistakes of sending out generic emails to your entire list.
Take the time to segment your list and send out personalised emails relevant to each subscriber.
You can segment your list based on criteria such as location, age, gender, interests, etc.
The more relevant and targeted your emails are, the more likely your subscribers will engage with them.
And when your subscribers engage with your emails, they’re more likely to purchase from you.
#3. Write Casual but Compelling Email Subject Lines
Your email subject line encourages your subscribers to open your email in the first place.
And while you might be tempted to write something serious or formal, that’s not always the best approach.
So instead of “Welcome to Our Newest Members,” try something like “Hey, it’s been a while since we talked.”
This casual but compelling approach will make your email feel more personal – and increase the chances that your subscribers will actually read it.
#4 Provide Value
Don’t just use freebies as a lead magnet to grow your list.
Your goal should be to provide value even after they sign up.
This way, your audience will stay on your list and keep opening (and reading) your emails.
One way to do this is by sending them exclusive content they can’t find anywhere else – an advance copy of a new product or a coupon code for a discount on their next purchase.
You could also include a helpful tip or resource in every email. This could be something as simple as an interesting article you read or a tutorial on how to use your product.
The goal is to make sure your subscribers see you as a valuable resource – not just someone trying to sell them stuff.
#5 Simplify your Emails
No one wants to read a long, rambling email.
So keep your emails short and sweet, and get to the point quickly.
If you have a lot of information to share, consider breaking it up into several smaller emails or creating a series of emails.
This will make it easier for your subscribers to digest your content and make it more likely that they’ll read through to the end.
So there you have it!
Five secrets to email marketing success in 2022. But remember, these are just starting points.
To really make your mark in the world of email marketing, you’ll need to continue experimenting and testing until you find what works best for you and your business.