The power of influencer marketing is undeniable and should be a part of any successful online business strategy.
But many brands are stuck in the old way of thinking that this form of marketing means having celebrities endorse their products.
Sure, celebrity endorsements have their place and value, but influencers are the new way to reach the right audience with a more focused message.
In this article, we’ll discuss what micro-influencer marketing campaign is, why it is an effective way to reach your target audience, and how you can leverage it for your business.
Let’s get started.
What Is Micro-Influencer Marketing?
This form of marketing revolves around working with influencers with smaller followings and niche markets.
Micro-influencers generally have between 10,000 – 100,000 followers on social media platforms like Instagram and YouTube.
Unlike traditional celebrity endorsements…micro-influencers are usually niche experts or influencers closely aligned with the brand’s target audience.
What Are the Benefits of Working With Micro-Influencers?
By working with these influencers, businesses can reach an engaged and more relevant audience than they would through traditional marketing methods.
They usually share content relevant to their audience. Since their followings tend to be more niche and highly engaged, you can easily target specific audiences when working with them.
Micro-influencers often have a close relationship with their followers due to their smaller followings, allowing them to create genuine content that resonates well with their audiences.
Micro-influencers also tend to be more cost-effective, making them attractive to start-ups or any small businesses on a budget.
Now, when it comes to effectiveness, a study from Influencive revealed that 83% of consumers are more likely to purchase a product recommended by a micro-influencer.
Some micro-influencer marketing examples are:
- Bloggers and Vloggers
- Instagram or TikTok influencers
- Writer or Journalists
- Thought leaders/Known entrepreneurs
Macro vs. Micro-Influencers
Macro influencers are those with 100,000 – 1 million followers.
These people tend to have a lot of followers and collaborate with a lot of businesses.
However, the level of engagement is often lower than micro-influencers as their followers do not feel a close relationship with them.
Also, working with macro influencers is usually more expensive and can take up a large portion of your budget.
Micro-influencers are your best bet if you’re a small business or just starting out.
And the best part is…you’re more likely to see a return on your investment.
Influencer Marketing Campaigns
Now that you know the benefits of working with micro-influencers, it’s time to get started.
You need to have a well-thought-out influencer campaign to maximize your return on investment and make sure you’re reaching the right audience.
…and then start researching the influencers in your niche.
You see, finding the right micro-influencers for your business isn’t as hard as it may seem.
Start by researching relevant hashtags on social media such as Instagram or Twitter so you can quickly identify potential candidates for your campaign.
To increase the chances of any influencer marketing campaign, make sure to find influencers with an engaged audience. Plus, those who are likely to share content related to your product or brand.
Once you’ve identified those influencers, it’s time to reach out to them and start a conversation.
The most common way to reach out to influencers is by email. However, you can also reach them through social media.
When reaching out to these micro-influencers, you should include an overview of your brand and a clear description of what you need from them.
Once they accept your offer, you can start working on the details.
You must ensure you provide them with clear instructions on what type of content they should post and how often, as well as any other relevant information.
Some micro influencers’ marketing campaign examples:
- Sponsored posts
- Product Reviews
- Online events
And many more.
Wrapping It Up
There are tons of business owners who think of working with micro-influencers for a quick buck…
Guess what? This marketing tactic is more than just promoting your business.
To maximize its success, you must clearly outline what you want from it before starting.
In other words, make sure you have a well-thought-out plan to make the most out of your influencer campaigns.
After all, any form of marketing campaign can be highly effective when done right.
For micro-influencer marketing, it has been proven time and time again that it’s a great way to boost your brand visibility, reach potential customers, and ultimately help a business grow.
That’s it for our guide to micro-influencer marketing.
We hope this blog gave you enough insight into how Micro-Influencer Marketing can help your brand grow and become more successful.
Let us know in the comments section below if you’ve ever done influencer marketing or plan on doing one soon.