Korganica is a skin care brand that aims to help customers live the healthiest lives possible. Their focus is on using remedies derived from nature to heal chronic diseases and boost immunity. Korganica had been doing well in Australia, but they wanted to scale their business further using Facebook and Google Ads.
  • Testing both CBO & ABO to see which one performs better
  • Leveraging retarging and increasing customer retention through laser focused ad sets.
  • Testing all types of content
  • Testing different hooks and types of copy, from short to long copy
To help this brand scale, we created a multi-channel digital advertising strategy that focused on Facebook and Google Ads and we will continue adding new channels in the upcoming months, especially Tik Tok, to leverage UGC content.
We began with a comprehensive analysis of their target audience and market by looking at the data from their backend website and Analytics, which led us to the conclusion that their golden audience is mainly 25+, so we had to adjust current marketing efforts.
For Facebook, we tested various ad formats, from carousels to collections, including image ads and rendered video products. We found that the images focused on benefits of the product and showcasing it worked best, generating more engagement and a better CTR%. And the long copy form was doing way better as it was educating and informing people in the same time
about the product.
We also implemented retargeting campaigns that led to a 9% CTR since the brand is already known through social media.
While our strategy was successful, we did face some challenges along the way. One challenge was the constantly changing algorithms of Facebook and Google. We had to stay on top of the latest updates to ensure that our campaigns remained effective.
Not just that, but also the rise of prices in the supply chain affected the client’s margins, which made things even harder. Lead time increases, stock issues or delays with shipping were playing a big part of the business growth and the customer experience.
Another challenge was the intense competition in the skin care market. We had to continually test and optimize our campaigns to stand out from other brands and attract our target audience.
Despite these challenges, we were able to overcome them through our strategic approach and dedication to achieving our goals.
Overall, our partnership with Korganica was a success, taking a new brand from 0 to over $35.000 in monthly revenue, growing it steadily to an average of 20% increase Month to Month.

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