THE BACKGROUND
Stamp It is brand that offers unique hand-stamped jewelry for both men and women. They have been in business for several years, and while they have a loyal customer base, they were struggling to reach new audiences and scale their business.
THE STRATEGY
Our team at Quick Evolve worked closely with Stamp It for over 1 year to develop a winning strategy that would help them increase their revenue and reach new customers.
What we achieved?
– We took the band from $40k/month in revenue to doubling that down to $80k/month
– An average of 8 ROAS on facebook ads
– Generating over 200k through facebook ads
– Increasing the customer retention to 28% through powerful retargeting strategy
– Conversion rate was up to almost 5%
Here’s how we did it:
Leveraged Best-Selling Products: We identified Stamp It’s best-selling products and focused our advertising efforts on those products. By doing so, we were able to increase sales and revenue for the brand.
Used Video Ads and Instant Experience Ads: We created video ads and instant experience ads to increase the click-through rate (CTR) and engagement on Facebook. These types of ads tend to perform better than static image ads and helped us increase the CTR% and ultimately, the conversion rate.
Stacked Retargeting Audiences: We stacked retargeting audiences to create more powerful audiences that worked better together. By doing so, we were able to reach more people who were interested in Stamp It’s products and increase the conversion rate.
Used Social Proof and UGC Content: We used social proof and user-generated content (UGC) to encourage customers to return and attract new audiences. This strategy helped increase customer retention to 28% and the conversion rate to almost 5%.
THE CHALLENGES
The collaboration was a huge success, but we did encounter some challenges along the way. The client ran out of stock, which forced us to scale down our advertising efforts temporarily. However, we worked closely with the client to replenish their stock and resume our advertising efforts as soon as possible.
THE RESULTS
Our efforts paid off, and we were able to help Stamp It double their monthly revenue from $40k/month to $80k/month.
We generated over 200k through Facebook ads, achieved an average of 8 ROAS, and increased customer retention to 28%. Our use of video ads and instant experience ads helped increase the CTR%, and our retargeting strategy helped increase the conversion rate to almost 5%.
Overall, our digital marketing strategies helped Stamp It reach new audiences and scale their business.