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If you’re like most startups, you’re always looking for ways to get more bang for your buck.
With a limited budget and even fewer resources, you have to be strategic about where you spend your time and money.
Not to mention, as a startup, you wear a lot of hats. Imagine being the CEO, the CFO, and in some cases, even the head of HR.
It’s no surprise that marketing often falls by the wayside. After all, there’s only so much time in the day.
But you see, if there’s one form of marketing that you shouldn’t neglect, it’s email marketing.
Why? Simply put, email is still one of the most effective ways to reach your target audience.
In fact, one study says that email drives an ROI of $36 for every dollar spent, which is higher than any other channel.
Email marketing is a great way to acquire new leads, nurture relationships with existing customers, and drive sales.
Here’s the thing…
There are a ton of email marketing software tools out there. It can be overwhelming to try and figure out which one is right for you.
Perhaps you’re asking what could be the best email marketing tools for startups.
Lucky for you, we’ll discuss what we consider as the best email marketing software for startups, outlining the pros and cons of each tool.
Let’s dive in!

Pros of Email Marketing

There are a lot of reasons why email is such an effective marketing tool, especially for startups.
For one, it’s…


You don’t need a big budget to get started with email marketing.
In fact, you can even use some of the free tools on this list to get started.
Another reason why email marketing is so effective is that it’s…


Email marketing allows you to send messages directly to someone’s inbox, which feels more personal than other forms of marketing like ads or social media posts.
Plus, you can segment your email list so that you’re only sending relevant messages to people who are interested in what you have to say.
This helps to ensure that people actually read your emails and don’t just delete them as soon as they see them.
Finally, email marketing is:


You can track things like open rates, click-through rates, and unsubscribe rates to get an idea of how your emails are performing.
It means you can make adjustments to improve your results over time.

Cons of Email Marketing

Now, of course, email marketing isn’t perfect. There are a few drawbacks that you should be aware of.

First: Email marketing can be time-consuming

You need to spend time crafting your messages, designing your emails, and segmenting your list.
It can be difficult to find the time to do all of this when you’re already stretched thin as it is.

Second: Email marketing can be tricky to get right

It’s easy to make mistakes like using the wrong tone or sending too many emails.
If you’re not careful, you could end up annoying your subscribers and driving them away.

Third: Email marketing requires a bit of a learning curve

There is a bit of a learning curve when it comes to email marketing.
You’ll need to learn things like how to segment your list and craft effective messages.
But once you get the hang of it, it’ll be well worth your time.
If you want to cut down on the time you spend on this marketing campaign, you can always get email marketing providers.
You can either hire a freelance email marketer or a full-service agency with proven results.

Email Marketing Software

Email Marketing Software


Mailchimp is one of the most popular email marketing tools out there.
Some consider it the best overall tool for small businesses. And it’s easy to see why.
The best part is Mailchimp has a free marketing plan that is ideal for beginners who want to grow their audience and create campaigns while testing out some of Mailchimp’s tools and features.
This plan includes all the basics you need to get started. It offers 500 contacts and 2500 sends per month, with a daily limit of 500 sends per day.
Check out Mailchimp’s pricing options here.


Are you a fan of marketing automation? If so, then you’ll want to check out ActiveCampaign.
This email marketing software is an all-in-one marketing platform that allows you to automate your marketing efforts, including your email marketing.
The company offers a 14-day free trial so that you can try out the tool and see if it’s a good fit.
The free plan allows you to test the platform with up to 100 contacts and up to 100 email sends.
Check the full pricing here.


When it comes to ease of use, MailerLite takes the cake.
This is one of the marketing tools out there known for its simple, beautiful user interface, and superb customer service.
MailerLite has a free plan that offers all the basics you need to get started. It includes up to 1,000 subscribers.
You can sign up for free right here. Plus, check the full pricing options here.


Do you want an all-in-one marketing suite? If so, then Hubspot may be the tool for you.
Hubspot offers free customer relationship management that allows you to track your contacts and deals.
This marketing automation software also includes a live chat feature so that you can communicate with your website visitors in real-time.
When it comes to email marketing strategy, Hubspot is known as the wizard of automating tons of tasks.
Plus, it can design an email campaign fast and effortlessly – without the need for specialized design knowledge.
Just like any email marketing software out there, you can also get started for free.


Now, let’s talk about an email marketing platform that is affordable, user-friendly, and packed with features.
Moosend is a great tool for small businesses and startups.
It offers personalized content to every subscriber, a fully customizable template and builds relationships that lead to conversions.
Their selling point is that they are the ‘simplest and most modern solution‘ to deliver email marketing and automation experiences that drive real revenue growth.
Even better, they have a 30-day trial with all features included and no credit cards are required.


We’re not sure if you noticed but there’s one email marketing tool that is making noise because a lot of online entrepreneurs are using it, especially for eCommerce…
Even better, the integration is seamless if you’re using Shopify as an eCommerce platform.
Yep, it’s Klaviyo.
This marketing automation platform is now considered one of the most popular email marketing services.
They are rapidly growing and it’s now being used by some of the world’s biggest brand names.
It allows you to send highly targeted and personalized emails based on the customer journey.
That way, you can also tailor-fit product recommendations and content.
Plus, it also gives users a great experience in terms of strategic timing in email and provides excellent web and mobile experiences.
The company offers a free trial for those who want to try out their tool. Check it out here.


Email marketing is a powerful tool that can help you grow your business.
There are a lot of platforms out there and it can be overwhelming to choose one for your email marketing campaigns.
The best way to find the right tool for you is to try each one and see which one suits your needs the most.
The tools mentioned above offer great features at a decent price point, and they all have free trials, so you can try them before you commit.
Each tool offers something unique that will come in handy as your business grows, so you can’t go wrong with any of them.
Whichever platform you choose, make sure to take advantage of their abilities to segment your list and personalize your emails for maximum impact.
Most email marketing automation tools are used mainly for customer acquisition and customer retention.
Plus, you can also use it for creating an email template, email campaign, landing page builder, and many more.
The point is, you have to use it to its full potential to reap the benefits.
Anyway, that’s a wrap for our Email Marketing Tools for Startups guide.
We hope you found this helpful and that you will be able to choose the right tool for your business.