Are you one of the many online entrepreneurs who rely too much on Ads for your business?
Perhaps you’re here because you’re always using Facebook ads manager to run ads more often than usual.
And you want to find ways to make it work for you.
If so, then you better keep reading because you will discover…
3 things why running Facebook Ads are not working for some businesses (so you can avoid doing these) and how you can improve your current Ad campaigns by implementing 2 simple strategies.
As you know, marketing products and services through social media is an essential part of many businesses’ advertisement strategies in this day and age.
The most common one is Facebook ads.
Many understand that it offers a unique opportunity to effortlessly reach a business’ target customers, and increase engagement with content in the process.
However, it can be tricky to get started on ads alone because there are so many different features available to advertisers that can all have a major impact on your campaign’s success.
Facebook is one of the most popular platforms you can leverage if you want your business to be extremely profitable ( when done excellently).
But many business owners are not aware of how to strategically and effectively implement Facebook Ads.
Whether it be to drive revenue and generate leads… if you are new to Facebook ads, it’s absolutely easy to get lost in all its different types including targeting options available.
Now, if your current ad campaigns do not give you the results you want…you’re in for a treat.
So, let’s go over each one of the reasons why ads are not working in more detail so you can discover how to fix things up and get ads working again.
The first thing that you need to know is that that ad is simply not working because you might be:
Targeting the wrong audience.
You’re probably aware that there are many ads targeting options that you can use to get the job done.
But the one thing in common is this: your ads will not be effective if people do not care about what it’s offering.
You might have tried broad targeting, but even though thousands of users see your ads, few click on them or convert into customers because they simply don’t seem interested in what you’re promoting.
The solution? Use highly targeted ads instead.
See, in this case, it seems like a no-brainer but a lot of business owners fail to realize just how important it is when choosing an ad campaign objective as well as setting appropriate targeting criteria.
Because if you aren’t doing this part correctly, it will definitely affect your ability to drive revenue and generate leads from ads which means they won’t work very effectively at all.
And why do Facebook ads aren’t working for most people, and how do they actually work for others? This is one of the common reasons.
Fix: Make sure that the ads are relevant and targeted towards those who would want/need your product or service. Do not target too broadly as to spam everyone for an ad campaign that will provide little-to-no value to them.
The second reason why Facebook ads aren’t working for businesses is because of:
Following unproven strategy.
Even if you have the best ad targeting, it still doesn’t mean your campaign will be profitable because, without a solid strategy to guide your campaigns toward success, they are doomed for failure.
Sure there are so many ad campaign strategies available online and some of them actually do work. But you need to be careful because there is a lot of outdated information out there that will only confuse you more than give you clarity.
You also need to understand that Facebook ads require business owners to stay on top of trends and changes within the platform at all times so not knowing what’s working or why can lead to wasting money with little-to-no results.
I’ve heard countless stories of ads campaigns that only ran for a few days or weeks until they were turned off because there was no ROI.
However, I know ads can be profitable and some business owners use them for their businesses every day.
Fix: First thing that you need to do is test different ads campaign strategies until one of them actually works. Then continue using it while adapting over time as necessary. When creating ads campaigns always make sure they fit within Facebook’s TOS (terms of service).
Doing research on the competition will help give you a better idea of how your ads should look in order to succeed so keep an eye out for successful ads running similar products or services – this means they have been tested and proven effective.
The third reason why Facebook ads are not working for businesses is:
The Facebook Ad Copy isn’t optimized
One of the most important aspects when creating ads is making sure that it will be able to grab potential customers’ attention and encourage them to click on them.
The Ad copy can determine whether or not your ads campaign will succeed in converting their traffic into leads and sales so you have to pay close attention when writing ad text for Facebook ads campaigns.
If the ads have no clear goal or are without a specific objective, chances are high that they won’t work out.
After all, it’s about everything that the user reads before making a decision whether to click on your ad or not.
Do know that a people’s attention span is very short these days so ads should be written in a way that is quick and easy to read. This means ads copy must have the right amount of information.
Most business owners fail here due to a lack of knowledge and experience when creating the ads.
You have to understand that in order for Facebook Ads campaigns to be successful, you need to know how users read content online so you’ll know how you can write focused on your audience.
Fix: Ad Copy should be concise, informative, and well-written; these are things that even experienced ad writers struggle with.
It must not be vague. Informative ads answer the questions who, what, where, and why. (i.e., Who are you? What do you offer? Where can I find out more information about your products/services? etc.)
Make sure ads are well-written copy with target keywords (the words users type into Google) so you know what people actually search for online.
It’s very important not only because Facebook ranks its ads based on how relevant the content is but also because targeted keywords will help capture those looking specifically for your products or services.
Now, let’s talk about:
Proven Strategies to Make Sure Your Facebook Ads Campaigns are Profitable
Ever heard of the word customer journey? Or maybe not exactly that. Perhaps you call it buyer’s journey or sales process…
Whatever it is you call it, I’ll explain why knowing this is important to align with your campaign process.
You see, there’s a good chance of increasing the chance for your campaigns to be profitable if you successfully know how to do this…
Setting up a Sales Funnel
One of the best ads campaigns strategies is to create ads that lead users further down your sales funnel so they can quickly reach conversions.
This means that you should have different ads with similar audiences but different offers, landing pages, and follow-up emails/messages for them to be more likely to buy or sign-up.
To make things easier – it’s like driving people through a one-way street. You shouldn’t let people leave without buying anything.
If done correctly, this system will help bring more profits for business owners because there are no distractions when trying to convert leads into sales.
If ads only drive traffic but don’t give them much direction, then potential customers will leave, which makes ads useless because they don’t provide an ROI for businesses.
Best Practice: Sales Funnel must be created before the ads campaign starts.
Create specific objectives and methods for achieving them, such as utilizing landing pages after clicking on an ad to send users to, etc.
Another effective approach for advertising on Facebook is by:
Experimenting With Advertisements.
This is one of the most effective strategies to figure out who your audience is.
The truth is, not knowing what works and why can hurt ads campaigns since you won’t know how to gauge their success until it’s too late.
That’s why you need to start experimenting with ads by using split test ads.
For example, if you have two ads that are very similar but different in a way that one has a picture of your product and another one is with a copy – then this will show what ad works better.
If the ads without pictures convert twice as well as those with pictures, then it means people respond more to words than images which would make sense because most social media users rarely click on an image since they don’t know who or what company it belongs to.
Best practice: Experimenting with ads to run ads for a limited time only. If ads don’t work within the timeframe, then you can easily remove them from your ad campaigns and try something else.
Avoiding mistakes that could kill ads campaigns is as important as knowing how to create ads that convert leads.
While it’s great to have a fantastic copy and wonderful pictures, if visitors leave without purchasing after seeing it; ads are essentially useless.
You can start testing ads regularly by analyzing results to find out which ones work best or don’t provide effective ROI.
Applying Learnings Into Practice
Now that you’ve seen how lucrative Facebook advertising campaigns can be if done right, as well as some of the reasons why your old ones aren’t working…
It’s time to take action on what you’ve learned and see it yourself how you can improve the performance of your low ROI Facebook Ad campaigns.
By now, you should have a better grasp of what works best for advertising and how to run ads successfully.
PLUS, you can be confident that when Facebook ads work correctly, they can tremendously be a money-making tool for your business.
Even some business owners call them the “holy grail” of marketing.
On the other hand, when ads don’t perform well, it can be an expensive lesson in trial and error for entrepreneurs and marketers on Facebook advertising.
In this post, we’ve gone through 3 things you can avoid when running Facebook Ads…
And 2 things you can immediately do to improve your Ad campaign that isn’t performing well.
I’d like to hear from you…
Have you ever been in a situation where you’re running a Facebook Ad campaign and were not performing as well as it should? Leave your comment below!