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In today’s digital world, having an attractive, intuitive website is essential for any online business…
It creates a great first impression and can be the deciding factor for potential customers when choosing whether or not to make a purchase.
But, how do you know when it’s time to invest in a website?
The answer boils down to several factors – some of which are directly connected to your current website, while others are related to the broader business landscape.
You see, many businesses can get away with a few minor updates or aesthetic tweaks now and then, but at some point, it’s necessary to invest in a full-blown website makeover.
Here are five signs it’s time for you to start thinking seriously about investing in a website redesign:

Your Site Loads Slowly

Look, a slow-loading website can be incredibly damaging to your online presence and digital strategy.
Not only does it frustrate visitors, but it can also hurt your ranking on search engine ranking.
According to Google, it’s estimated that when a webpage doesn’t load within 3 seconds, 53% of mobile website visitors will leave.
Plus, even a second of delay can cause a loss of traffic and revenue. For sure, you don’t want that.
That’s why website redesign is a must if you notice your site starts to get slow or for any non-responsive website.

Your Site Is Not Mobile-Friendly

Since 2017, around  58.99% of all global website traffic has come from people using mobile devices like phones and tablets.
It means your website needs to be mobile-friendly. Plus, it should look good and function well across all devices if you want to remain competitive.
You see, if your current site isn’t easy to use on mobile devices or its design doesn’t adapt properly across different devices and screen sizes, then it might be time for an upgrade.

You’re Experiencing Low Conversion Rates

website low conversion rates
If you’re not seeing a healthy conversion rate when visitors land on your website, then there may be an issue with the design and usability.
Your website should be built with the user experience in mind.
It needs to be easy to navigate and have a clear call-to-action (CTA) when asking visitors to perform an action.
If your conversion rates are low despite having traffic, then it may be time for a redesign that puts the user first.
A fresh new design combined with optimized UX could be just what you need in order to increase conversions and boost sales.

Your Site Looks Outdated

When was the last time you updated your website design?
If it’s been a while, then chances are your site looks outdated when compared to modern websites in a digital world.
You see, technology moves quickly. What was once considered modern now looks outdated very quickly; websites are no exception.
Not only does this make for a poor user experience, but it can also hurt your brand image.
And yes, even if the overall functionality of your site is still good, if the design looks out of date then chances are users won’t take it seriously, causing them may avoid using it altogether.

You Want To Expand Your Reach

You see, overall search engine optimization (SEO) and search engine ranking are key indicators when it comes to website success. 
If your website is not displaying in relevant search results or if it is ranking low, it means that customers are having difficulty finding you and your products. 
This can lead to a decrease in website traffic, which will directly impact your bottom line.
With the right design and tools, you can improve your SEO, optimize for mobile users, and even gain insights from analytics which can help with future marketing strategies.
In other words, if you’re looking to reach new customers and take your business to the next level, then one of the best investments you can make is to invest in a new website.

To Sum it Up

No matter what, remember that investing in a new website can be an incredibly powerful tool for having an online presence that will set you apart from the competition.
Consider these five signs mentioned above before taking the plunge into revamping your online presence; they’ll help ensure that you get maximum impact from any investment made.
It can bring great rewards in terms of increased sales figures and improved customer satisfaction levels.
Important note: We strongly advise consulting with a professional web designer or developer before investing in any website.
That being said, check out our range of website design services and get in touch with our team to book a free consultation to avoid any possible mistakes.
That’s it for now! We hope you found this article helpful.
If you have any comments or questions, then please don’t hesitate to get in touch. We’d love to hear from you!

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