Have you ever wondered how to improve your ranking in search engines like google?
I bet you want to increase your traffic which is indeed important to convert more sales for your eCommerce store.
Now, you probably heard that the key to getting the maximum results from your web traffic is by using Search Engine Optimization to your advantage.
You see, SEO is proven to significantly help online business websites like eCommerce rank higher in search results.
However, at this point, you are probably thinking “What the heck? I’ve been doing everything Google told me to do and my site still doesn’t rank higher than page 4!”
Now listen, in order for you to develop a successful eCommerce business, you must have long-term goals and a clear-cut vision.
According to the latest statistics, 85% of people perform some type of online research before making a purchase or to find products and services they are interested in.
So if the reason you are here is that you’re struggling to rank your brand higher in search results just like a lot of people, please do know that ranking higher on Google is not a mystery.
It’s really not.
What you need is an expert who will guide you through the best practices to rank higher on the Google search engine.
Listen up, because I’m about to tell you the top proven practical tips you can apply immediately.
In this post, we’ll go over 5 tips that should help your site rank high in search results.
That said, the first one you can do is to…
Make sure your website is mobile-friendly
As you know, a lot of people are on their phones searching for products they want. Everywhere they go, it’s almost impossible for anyone to leave their house without bringing their phone.
Since you are an eCommerce entrepreneur, that means you have a website where you have to ensure it gets regular visits from your target customers.
One thing that you can do is to provide an excellent mobile experience when they’re checking your online store.
You see, if your site isn’t mobile-friendly, search engines like Google will give you a lower rank and show the competition instead.
You may be wondering how to make sure your website is mobile responsive?
It’s super easy!
If you want to know if your existing website is already mobile-friendly, you can check out a tool called Mobile-Friendly Test by google.
Just enter your URL into the search box and you’ll get a quick answer by letting you see a screenshot of how your page looks on a mobile screen.
Google will tell you as well whether your website needs to be updated to improve visibility so visitors stick around. From there, it will also give you an exact guide on how to get your site updated to be mobile-friendly.
There are actually other more tools you can search on the engine that will do this for you too. So don’t worry! You have options so just go ahead and get your website updated to be mobile responsive ASAP.
The second tip is:
Optimize keywords
SEO best practices for e-commerce businesses are not always the same as search engine optimization tips for other types of websites.
Optimizing your search engines means that aside from having a mobile-friendly website, you also need to ensure that you have high-quality content by utilizing keywords.
Since search engines have search terms, keywords, and phrases that they use to describe products they want on their website, SEO strategies need to be modified slightly when it comes to optimizing an E-commerce site. (The search engine optimization specialist will know how to do this)
Best practices to optimize it exclusively for eCommerce include:
- Using keyword research through content marketing strategies that take the search term, keywords, and phrases into consideration. This is important because you want your business website to show up when people search for products related to your niche
- Writing product descriptions that include search terms, keywords, and phrases to help search engines find your site more easily. You can use search term mining tools like Google Keyword planner or the Yoast SEO plugin for WordPress (essential for eCommerce websites) to see what people are actually searching on search engines when they look up your products on search.
- You can also use Social Media Marketing tactics like creating SEO-optimized posts on Facebook or Twitter to reach more people when you release new products or services.
Get Reviews and Testimonials from Customers
This is a great way to increase search rankings on search engines.
Why?
Simply because algorithms rank websites higher that have more content and trust from the people who visit them.
For example, if you search for “best coffee maker company” in Google, there are pages of results where top companies selling coffee makers show up.
The reason why they appear is that they have been written by people in the search and continue to get good reviews from customers.
SEO has a lot of variables that search engines consider when ranking websites.
One is a powerful form of social proof which is trust, and it can be increased by having testimonials on your website or getting review stars visible on product pages for eCommerce sites.
Other SEO best practices for businesses include having a blog and linking back to your website.
This is because search engines love fresh content, so the more you have on your site about different topics, the better it will do in search rankings.
However, be careful not to stuff keywords as search engine algorithms are getting smarter by detecting such tactics that may actually get your website penalized.
Please also remember that search engines also love images that are relevant to the content on a page.
So you better make sure to have quality photos or infographics related to your blog post topics in order for search engine bots to pick up and index them properly.
Create an Optimized Blog with regular posts as well as social media sharing (Facebook, Twitter)
Now, speaking of blogs, when it comes to SEO, eCommerce businesses have some unique challenges compared with other types of online brands.
First, you need SEO for blog posts and product pages in order to rank highly on Google search results. This is where most people will see you.
Secondly, the search engines also place a lot of weight on reviews and social media shares.
So when writing SEO optimized content whether it’s a blog or social media post, you have to remember Tip#2 which is to ensure keywords are optimized.
The content should be what your target customers are looking for when they search for products in your niche.
Like including a well thought out description of the products such as benefits or features.
You can also create optimized titles and descriptions for your product pages and blog posts.
This will make it easier for search engines to find it when people search online, that way you can utilize the power of keywords in the title of your blog posts.
You will want to include relevant search terms in the title of your posts and can identify what search terms people are using on Google by taking advantage of available keyword tools.
Also, your knowledge about your target audience will be a key factor as it will allow you to know what makes them search online and what keywords exactly.
Consider the following:
- Include keywords you know customers use when they search online
- Utilize long-tail search terms and keywords in the blog title
- Use a good keyword tool to find the most relevant search term such as Keyword Planner which is available with any AdWords account
Use Video Content
Lastly, you can take advantage of having high-quality video content.
Examples are Youtube videos and Facebook live streams to increase engagement and eventually conversion rates.
Google search is getting super brilliant day by day.
The search engine will give preference to sites that have unique and relevant content.
This is one of the best SEO practices for eCommerce businesses that you must implement immediately.
You can also include relevant images with posts or content to get more shares and backlinks from other websites across the web world.
The more great quality backlink you get, the better your site becomes in search results ranking.
It’s all about creating unique & valuable posts on a blog or website which get shared across various social media platforms.
Search engines will definitely like your site which eventually results in better rankings.
You can consider hiring an expert who will help you in search engine optimization which is absolutely an important aspect for an eCommerce business to organically improve ranking and traffic.
Conclusion
In a nutshell, if you want to have more exposure to your company name, remember that Google tends to rank websites of those who follow SEO best practices.
We know it can seem overwhelming, but we’ve summarized five of the most important things you should do to improve your ranking on Google with minimal effort and cost on your part.
By doing so, you will reap the benefits long term.
It’s not just about keywords and link building. It’s also about understanding how people search the web, as well as what they are looking for when they do so.
Now, it’s time to ask for your insights….
Which one of these tips will you implement first? Leave a comment below to let us know!
Best,
