We’re living in an ever-evolving digital world, and video advertising is no exception. In fact, there has been tremendous growth in video ads over the last several years.
According to industry projections by Statista, global spending on digital video advertising was estimated to reach 80.1 billion U.S. dollars in 2021, with a further increase expected to reach 120 billion by 2024.
With such an impressive rise in video marketing, it’s no surprise that 2023 is set to bring an even further increase.
So as brand owners, it’s essential that you stay on top of current trends that will have a lasting impact in the years ahead.
In this blog post, we’ll explore how new technologies may shape your current strategies, so you can begin to adjust accordingly.
Plus, we’ll take a look at the top 7 video advertising trends for 2023 and beyond.
So buckle up—let’s get started!
Short videos are quickly becoming the preferred content format of choice among consumers, who often have short attention spans and are looking for quick, snackable content.
Not to mention, with the rise of social media platforms like TikTok and Instagram Reels, short-form videos have become a staple of social media marketing.
No wonder a lot of businesses are now creating shorter-form video ads that focus on making an impact in a matter of seconds.
These short-form videos are 15-60 seconds long, but the exact length of the video may vary depending on your goals and objectives. Plus, they tend to be more economical since they require shorter production times.
As a rule of thumb, just keep your short videos as concise as possible while still conveying the message you’re trying to communicate.
Personalization has become a buzzword in digital marketing, and for good reason—it helps create a connection between the brand and the viewer.
By tailoring the message to your potential customers, they are more likely to engage with your brand and remember havecontent that resonates with their interests, needs, and preferences.
That’s why more and more big brands are now incorporating personalized video content into their marketing strategies.
By leveraging data such as demographics, purchase history, and browsing behavior, personalized videos can be created to deliver more relevant and engaging content that can help increase customer loyalty.
Also, make sure that your video content is mobile-friendly, so your potential customers can easily watch your videos on their mobile devices.
Educational videos have always been an effective tool for teaching and demonstrating complex ideas.
It’s an effective way to engage with your target audience because you can demonstrate how they can use a particular product or even how your product can help solve their problems.
High-quality educational videos focus not only on teaching viewers something new but also on providing value in the form of entertainment, inspiration, or information.
This is why a lot of influencer marketing campaigns today rely on educational videos to help brands reach a wider audience.
And these types of videos tend to be more popular because they provide viewers with a reason to watch and engage with your brand, which is exactly what you want.
So this 2023, we can expect educational videos to become more popular in video advertising and marketing.
Another video trend we expect to increase in 2023 is search-optimized videos. By including relevant keywords and metadata, search-optimized videos can rank higher in search engine results pages (SERPs) and can potentially increase engagement with your audience.
As you probably know, more and more people are looking for answers to their questions. If they want their answers in the form of videos, then they usually look to YouTube.
No wonder search-optimized videos are becoming increasingly popular, as they help viewers find the content they need quickly.
A lot of viral video content that you see online has been search-optimized, so now may be the time to start optimizing your video content for better search engine visibility.
And by the way, search-optimized videos are not just limited to YouTube. They can also be used on social media platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.
Live video has become an increasingly popular form of video advertising for brand owners who want to reach their audiences in real-time and build relationships with them.
With the rise of live streaming platforms like Facebook Live and YouTube Live, live video has become a powerful tool to effectively market your business.
This 2023 (and beyond), we can expect live video to become even more popular as more and more businesses look for more authentic ways to connect with their audiences.
Interactive videos provide viewers with a more immersive content experience as they allow them to make choices and control their viewing experience.
This type of video encourages viewers to actively participate and engage with the content instead of passively consuming it, making it more fun and engaging.
Interactive videos can be used in various ways, such as with clickable buttons, creating puzzles or quizzes that allow viewers to make choices, and using augmented reality and virtual reality (more of these below) to create a more immersive experience.
Additionally, interactive videos can also help you collect data about your audience, which can be helpful for future marketing campaigns.
Augmented Reality (AR) And Virtual Reality (VR)
Speaking of augmented reality (AR) and virtual reality (VR), these two video trends have been around for a while, but in recent years they have become more accessible and affordable.
These immersive technologies are being used in marketing and advertising campaigns to create experiences that viewers can interact with, as they make them feel like they are part of the experience.
This year, we can expect AR and VR to become more prevalent in video advertising because they can be used to showcase your products and services in a more engaging way.
Video advertising is continuously evolving. And if you want to stay ahead of the curve to ensure your visibility in terms of marketing trends, you need to learn now how to capitalize on these emerging video advertising trends in 2023.
Now, while the possibilities for digital storytelling have never been bigger, it’s important to note that all this technology won’t amount to much unless there is a compelling story behind it.
It’s also important not to jump on every new trend, as new ideas may be relevant for one particular situation but not for another. So before beginning any project with these technologies, make sure you have done your research.
And lastly, make sure you have the right team in place to ensure your video advertising efforts are successful.
So go ahead and leverage these video advertising trends for 2023 and beyond and see how these trends can help take your video advertising to the next level.