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A Guide to Using Interactive Content in Your Digital Marketing Strategy

By March 5, 2023March 7th, 20234 Comments
If you’ve been paying attention to the latest trends in digital marketing, you’ve probably heard a lot about interactive content. But what exactly is it? And why should you use it to market your business? In this blog post, we’ll answer those questions and more. 
And if you need help getting started with interactive content, don’t worry! We’ll also give you some tips on how to use interactive content in your digital marketing content strategy.
So read on to learn everything you need to know about interactive content!

What is Interactive Content?

Interactive content is a type of content that requires user participation to be fully experienced.
Unlike static content or traditional forms of content, such as blog posts or articles, interactive content can’t be consumed passively. Instead, it requires the reader to take some action to engage with it.
Examples of interactive content include quizzes, polls, surveys, infographics, and calculators. Basically, anything that allows the reader to input information or otherwise interact with the content itself can be considered interactive.

Why Use Interactive Content?

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You should consider using interactive content marketing for a few key reasons. For one thing, it’s a great way to boost engagement. Because readers have to take some action to interact with the content, they’re more likely to pay attention to it and remember what they’ve read.
Plus, a study shows that these types of interactive content perform better and receive two times more engagement than static content.
Interactive content is also a great way to collect data about your audience. By requiring readers to input their information, you can gather valuable insights about their needs and preferences. This information can then be used to improve your marketing strategy and better reach your target audience in the future.
Finally, interactive content is just plain fun! It’s a great way to add excitement and energy to your marketing campaign. And when done well, it can set your business apart from the competition.

Types of Interactive Content

There are many different types of interactive content that you can use in your digital marketing strategy. Here are a few examples:


Quizzes are one of the most popular types of interactive content. They’re easy to create, and they’re also very shareable. People love taking quizzes because they’re fun and a great way to kill time. But quizzes can also be used to collect data about your audience. For example, you could create a quiz that helps people determine which product or service is right for them.
Two tools that you can use to create quizzes that are simple and shareable are  Quiz Maker and Survey Monkey.


Interactive calculators are a great way to help people make decisions about complex topics like finances, mortgages, or healthcare. If you have expertise in a particular area, consider creating a calculator to help people make better decisions.
An excellent example of this is NerdWallet’s Mortgage Calculator.
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Games are another great way to engage people with your brand. They can be used as part of a contest (with the winner receiving a prize) or just be standalone games that people can play for fun. Either way, games are an excellent way to get people to interact with your brand.
Just like this one from JustPark, it’s a short and fun game that will definitely get you hooked.
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How to Use Interactive Content in Your Digital Marketing Strategy

Now that you know what types of interactive content are available, let’s discuss how to use them in your digital marketing strategy. Here are some tips:

Use interactive content on social media.

Social media is the perfect place to share quizzes, polls, surveys, and games because it’s designed for sharing and engaging with others. So if you want more people to see your interactive content like interactive maps, interactive video content, and more make sure you share it on social media!

 Use interactive content on your website. 

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In addition to social media, another great place to share interactive content is on your website. This will help keep site visitors engaged when they visit your site and give them something to do if they’re bored or waiting for something else on your site to load.

Use interactive content in email campaigns.

Email campaigns are another great place for interactive content because it helps break up the monotony of traditional email marketing campaigns. Plus, if done right, interactive emails can help increase click-through rates and conversion rates.

Use interactive content in ads

Ads are another great place for interactive content because they help grab attention and stand out from the rest of the noise on the internet. Just make sure that your ad is relevant and targeted so that people don’t feel like they’re being bombarded with irrelevant ads.

In Conclusion

As you can see, there are lots of good reasons to start using interactive content in your digital marketing efforts. So if you’re looking for a way to boost engagement, collect valuable data, and set your business apart from the competition, consider adding interactive content to your next marketing campaign!


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