Globe Plants is a company that specializes in 3D digital plants and trees, using their 10 years of experience in architecture visualization and landscape design to create high-quality foliage models. When they came to us, they were having trouble scaling their business outside of Australia. We helped them implement a multi-channel approach, with a focus on Facebook ads, which resulted in them generating over $500,000 in 2022.
And during Q4 and BFCM, we were able to increase the sales with 116% compared to previous year
- We used carousels in order to scale in over 10 countries, taking advantage of the fact that the products are digital and can be sold globally.
- We used carousels in order to scale in over 10 countries, taking advantage of the fact that the products are digital and can be sold globally.
- We used all types of content and optimization techniques to find the right combination that wouldgenerate the best results.
- We leveraged data from Google Analytics to identify top-selling products in different countries, allowing us to tailor our campaigns to specific markets.
- We used native language in our ad copy to improve customer familiarity with the brand, particularly in non-English-speaking markets.
- We used segmented audiences on retargeting to focus our efforts on those most likely to convert. This led to a 24% increase in returning customer rate.
Through these tactics, we were able to spend over $100,000 in Facebook ads, generating a ROAS of 5, while the client’s breakeven point was at 2. This was a significant achievement for the business, as it allowed them to scale up their operations and expand their reach across the globe.
