Laughing Pug Australia

By offering this deal, they hoped to entice customers to love their product and purchase other established items from their brand.

However, the problem with this model is its tight margins due to the rising costs of Facebook ads. This increase is due to competition and general expenses. Therefore, we need to find a way to scale his free + shipping sales while reducing his cost per purchase.

Initially, they spent $300 per day with a cost per purchase of $9, which wasn’t breakeven. The client needed to justify the offer and grow the company profitably.

Also, the client’s concern was getting the sale at the cheapest possible price and maximizing the lifetime value of his customer as a way to grow his business.

And when we dug deeper, we discovered that the client was not using Google Ads.

Furthermore, their funnels, ads, and even their website, which were crucial to helping the business achieve more sales and function at its best, were not optimized.

The first roadblock we faced was the inconsistency with Facebook.

We addressed this by optimizing his store, his remarketing, and his Google ads. We also implemented Google Tag Manager for the client to improve tracking and to keep everything centralized in a single place.

Next, we helped the client with their email marketing, which was not being used as effectively before.

However, after resolving their technical problems and integrating email marketing into their marketing strategy, email marketing now drives the highest ROI in their business.

Another roadblock was getting Google ads moving, which requires time, but now it’s consistently improving ROAS.

Prior to working with Quick Evolve, the client was not aware of what metrics need to be monitored.

This was one thing that we made clear prior to starting working with them.

And throughout the process, we had consistent meetings and provided support to the client to address all the roadblocks.

Also, In order to ensure complete transparency, we use automated reporting tools. By doing so, we were able to provide 100% transparent reporting to the client on the health of their business at any time.

4. What was the end result of the client to date?

Today, the business has gone from $1000-$1500 a day to an average of $4000-$5000 daily. And it is growing consistently with only a 30% increase in ad spend for the client collectively.

The ROAS has increased from 1.0 before to collectively a 5.0 ROAS across all platforms, too. Now, the client can put more income into his products, new products, and staff to help the business grow.

Please see the current screenshot below:

In addition, he has opened a New Zealand branch which we are also doing the marketing for >> www.thelaughingpugnz

Here is their Facebook ads for Laughing Pug NZ

Here is their Google ads for Laughing Pug NZ:

Here is their store sales revenue:

The business continues to grow, and even during the pandemic has outperformed its competitors without difficulty. This comes from a dedicated team using best practices and structure to ensure the client never falls behind.

This is a prime example of the commitment that Quick Evolve provides to clients that no other agency does.

From our resources, structure, and commitment to excellence, we have taken the client’s multiple brands to new levels while reducing ad spend, and increasing profit margins 100% transparently.

We have very much enjoyed the challenge that has come from growing this business and the results that have come from it.

Now, the client wants to generate $200,000 a month in sales in 12 months.

And we believe we are in a great position to help him achieve that. With all the marketing tools firmly in place, his brand is guaranteed to grow even further.