1. What challenges did you discover when you started working with Jennifer Lay?
When we started with Jennifer Lay, they were doing about $300-$700 a day consistently in revenue and wanted to scale up. Since she is in a highly competitive niche in the Lashes market, we had to come up with strategies to stay ahead of the competition.
At this stage, the sales were all organic from the Instagram page that she managed. However, she was unable to scale due to not knowing how to run paid media ads.
In addition to this, other marketing channels were not set up and optimized. These were Facebook Ads, Google Ads, SMS Remarketing, Email Marketing, Website Optimization, and Lead Capture strategies. After an in-depth analysis of the client’s business and the information we obtained, we identified all of these problems immediately.
And as a digital marketing agency full-service provider, we wanted to help the client with all these challenges. Thankfully, she was open to changes in order to help scale her business.
Her business has been around for over 12 months and has stagnated due to lack of additional sales.
With our analysis, we also discovered that her customer’s lifetime value was low. Therefore, various remarketing campaigns and branding strategies were needed to increase them.
2. What strategies did you use?
We knew the solutions to this problem were:
- The new creatives need to be tested since they have never run Facebook Ads
- Since the client has a large catalogue, we wanted to set up dynamic product remarketing ads immediately for cheap remarketing sales
- Testing new audiences regularly to find untapped sales in her niche
- Testing creatives in new placements like stories, for example
- Optimizing her site for sales using Debutify, a high converting Shopify theme
- Expanding her marketing platforms to Google ads and diversifying the business
- Optimizing her Shopify store with remarketing techniques in SMS using our high-converting templates
- Set up Email marketing solutions for email campaigns
- Set up lead capture solution to help capture more leads and convert more users
Having defined our strategy, we now needed to formulate an action plan to help put in place the tools and methods that would help increase the sales of Jennifer Lay.
Our first focus was on Facebook Ads because we knew we could get easy, fast wins by focusing on remarketing campaigns. So, we implemented a dynamic remarketing campaign that helped bring in a lot of cheap sales. With this, customers simply needed reminders to purchase the products.
This was quickly followed by upgrading the site to a Debutify theme and customizing it to the business needs. This theme was fast, flexible, and scalable with all client needs. As a result, it helped increase the conversion rate by over 20% immediately.
In addition to testing more audiences and creatives for the client, we set up Google ads, Google analytics, and Google merchant centre for running Shopping campaigns. This helped diversify the business and give them an edge over the competition.
From there, we also helped configure email marketing and lead capture solutions so they can sell more leads consistently on autopilot.
3. What happened after implementing the strategies?
The results were astonishing. In less than 3 months, the client quickly went from $8k a month to $70k a month and still continues to grow. And today, the business has an average ROAS of 4.4X per day from ad spend on Google and Facebook combined. In addition, the business continues to grow by 10-30% month-over-month, as a result of increased ad spending and improvements to email marketing.
4. What roadblocks did you experience along the way?
Like any business, we encountered many roadblocks along the way. The main roadblock was finding the best creative and creative type on Facebook ads through various A/B testing campaigns.
After completing the initial testing of the ads to determine the type of creative that converts best for Jennifer Lay’s products, we then used this to continually model the best creatives for new products to increase the chances of sales. This has continued to work consistently in the business for all new product launches.
On average, the business now gets 3.5X ROAS via Facebook ads consistently.
As for Google ads, we had trouble uploading the products to the Merchant Centre and tracking conversions, which we quickly resolved. After that, we immediately pushed with the shopping campaigns. And just within 30 days, we immediately saw a dramatic improvement in the overall sales of the brand. On average, ROAS was 5.04X, which greatly contributed to the business’s continued growth.
Lastly, with Debutify, the roadblock was ensuring it aligned with the clients’ brand. It took a few weeks of feedback, but once in place, it resulted in a 20% increase in conversion rates for the store.
Final Notes of Case Study with Quick Evolve for Jennifer Lay:
A great outcome for the client and for Quick Evolve.
Taking a business from less than 10k a month to over 70k a month consistently in less than 3 months while maintaining a high level of profitability while helping the client to diversify and scale the company across the board.
This is the commitment that Quick Evolve has to clients we put them first and think of their company as our own and how we would treat it. As brand owners ourselves, we understand what is needed to stay ahead of the competition and we implement the same practices for our clients at all times so they never fall behind. The result is the client is now spending less than $8k a month for $70k nearly a 10X ROAS from the marketing spend to sales.
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