1. What challenges did you discover when you started working with Diamond Kicks
When Diamond Kicks was coming to us they were struggling to grow revenue from $600 a day to over $1,000 a day consistently and beyond. This was because their products were they sold Nike sneakers products with a twist, they had extra encrusted czech crystals on them making them even more gorgeous. The niche is a high ticket products, but their problem was the ad platforms were suspending the ad accounts on Facebook so we needed to help. We know the policies and the ecosystem of each platform so we knew what to do and agreed to work with Diamond Kicks to help grow their brand.
2. What strategies did you use?
So in order to get optimal results, we knew that tracking was essential, and we knew that the biggest problem and not being 100% reliant on Facebook ads that was being suspended.
So we optimized all these channels as part of the onboarding to help structure the business for limitless scaling.
- Facebook ads
- Google ads
- Email marketing
- Conversion tracking for Facebook and Google ads
- Aggregated events and Domain verification
- Google tag manager
- Google analytics
- Google merchant centre
- Shopify automation flow management
As we know how important the back-end is to support the front end we started there. Once the foundations were laid we immediately started working on cold traffic ads on Facebook and Google.
Due to Facebook being notorious for suspending ad accounts and Diamond Kicks encountering that, we used the 10 golden rules for facebook ads to ensure we didn’t get suspended. We do this for all clients but especially for those that Facebook policies target heavily. We made a new ad account, and very slowly warmed it up, mainly doing remarketing which was important anyways via Dynamic remarketing ads. Thes worked very well due to remarketing cold traffic back to the site.
We then started cold campaigns very slowly, just 1 creative, 1 campaign, 1 adset. We made sure to limit the copy and make the image not contain anything Nike in it to be safe. It still worked very well.
While doing this we knew Google ads was King here, it always is and we are pros at it. We immediately started search campaigns, gmail ads, youtube ads, display ads, Shopping ads including standard, smart and performance max.
We quickly found performance max outperforming and scaled that. This traffic was high quality traffic so between Google ads cold and Facebook ads remarketing we were scaling the business with ease.
We also knew that email marketing was key, so we immediately helped configure that to help with further sales, competitions and scaling.
3. What happened after implementing the strategies?
As you can see from the screenshot below the sales increased by 28% within 3 months. We increased traffic 110%, returning customer, increased orders by 13% and average order value increased also by 13%. This is while continually helping to build and solidify the brand from suspensions.
As we can see below the Google ads screenshot for our campaigns we reduced to 3 campaigns heavily optimized for sales. We can see the shopping is crushing it under our marketing strategy that was the support beam to allow the business to grow sustainabily over the long term.
Over the 3 months we made sure to optimize the age, genders, keywords, products, slow and steady for the most profitable ones to keep the focus there consistently. This is what resulted in over a 15X ROAS on Google ads alone that was easily able to help scale. The client had a ideal cost per purchase on average of $75, and we were well underneath that so scaling was slow and steady.
4. What roadblocks did you experience along the way?
We did encounter an ad account suspension but because we have a dedicated Facebook ads rep we were able to address it within 24 hours. This is normal at times especially for new ad accounts and never happened again. It was due to the brand product, Nike, but we got an exception.
We also again encountered logistical problems due to the increased sales volume and the length of time it takes to produce the product resulted in us having to pivot the main selling products to keep revenue coming in for the business but to new products. We know this is a reality of ecommerce hence we work closely with our clients to support this and make sure their business wants and needs come first.
We encountered issues with email marketing having some tracking issues, but once that was addressed, we found that email marketing was outperforming all paid ads which is expected due to leads converting far higher than cold ads ever will.
Final Notes of Case Study with Quick Evolve for Diamond Kicks
Working with a client selling such unique products with a high average order value was a challenge new to us. But it wasn’t one we couldn’t accept, and accepted the offer when the client wanted to work with us. One of the keys here was consistent communication, which we use Clickup for where we invite clients to. We use this especially for the creative and copy branding. This ensures there is little risk of suspensions while also ensuring the copy is on-brand and optimized for sales.
Through setting up all channels, we helped solidify the brand going from $20,000 appoximately a month to about $55,000 a month consistently and growing. That is a huge increase while stabilizing the back-end and supporting the client through all their problems. We love working with Diamond Kicks, very thankful for the opportunity to help grow their business and look forward to consistently scaling and taking market share!
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