No one can predict the future, but that doesn’t stop us from trying.
If you’re an online business owner, you know that staying ahead of the curve is key to success.
Now, digital marketing has changed and continues to evolve at an astonishing pace.
It is an ever-changing landscape.
In fact, it has become the most important element of any online business.
Whether you want your business to stand out in a sea of competitors…
Or start scaling your business online as fast as you can, then you better leverage the power of digital marketing.
Now, here’s the thing…
As a business owner, it’s vital to stay ahead of the latest marketing trends to keep your business competitive.
That being said, it will be best to think ahead as to what will be trending in digital marketing for this year 2022 and beyond.
Isn’t it exciting to see where the industry is headed?
PLUS, with so many new changes on the horizon, businesses of all sizes need to be prepared to stay ahead of the curve.
So if you’re curious about what trends you should be keeping an eye on, read on!
We’ve compiled a list of Six of the most game-changing digital marketing trends that will help you dominate over the next few years.
Now, let’s take a look!
One of the most important trends every online business owner should prepare for is to capitalize on is video marketing.
If you’re not already using videos as a part of your marketing strategy, it’s time to start.
Look, you can use videos in various ways to market your business.
You can create short promo videos about your company or product, do online interviews with thought leaders in your industry, or even make helpful tutorial videos demonstrating how to use your products or services.
The great thing about videos is that they’re engaging and can help you capture your target market’s attention or connect with them in a way that traditional text-based content cannot.
Plus, with the increasing popularity of online video platforms like YouTube and Instagram, it’s easier than ever to share your videos with a large audience.
If you want to stay ahead of the competition, you need to use video in your marketing campaigns.
It has been a hot topic lately, and it doesn’t seem to be slowing down anytime soon.
As you probably know, we live now in the age of influencers.
That is why influencer marketing is currently rising and has yet to reach its prime.
You see, this marketing tactic is booming for a reason.
Many online business owners have benefited from it, while others are starting to leverage it to make the business even more profitable.
Often described as “word-of-mouth” advertising online, this type of engagement involves partnering with people who have a large social media following to promote your business – it’s like getting free product placements in movies.
This strategy can be especially beneficial because not only does it allow you to spread brand awareness by leveraging an already established audience…
These top Instagrammers and YouTubers are experts at creating viral content that helps build trust among their followers.
Basically, they’re great for driving traffic back to your site (and increasing sales).
So if you aren’t using influential figures to market your business, then you’re missing out.
If you need guidance about it, we wrote a separate article about this where you’ll discover The Essential Guide To Influencer Marketing.
Augmented reality is another trend expected to make a noise and take the world by storm in 2022 and beyond.
This technology involves adding digital elements to the physical world, and it’s already being used in a variety of industries such as gaming, education, and healthcare.
However, its marketing potential is enormous.
Imagine using augmented reality to create an interactive experience for your customers?
They could try on clothes or makeup virtually before buying them or explore a new city without leaving their home.
The possibilities are endless.
Right now, only a few businesses are using augmented reality in their marketing campaigns… but that will soon change.
For instance, a customer could “try on” your clothes in VR or see how that new TV would look in their living room before making the purchase.
This type of engagement is immersive and can help to encourage sales.
Plus, since this technology is predicted to continue evolving over the next few years…
… businesses need to get ahead of it now so they’re prepared for when augmented reality takes off!
Some of the highly-successful companies worldwide are investing in voice search technology because they know that this is where we’re headed.
Imagine a more hands-off approach for everyday tasks such as looking up information, making purchases and navigating our way around town.
It’s not something new, but the way everyone can utilize it in digital marketing will probably be like a breath of fresh air.
You see, while traditional search engines like Google still reign supreme right now, voice searches are becoming more popular than ever due to devices such as Amazon Echo.
PLUS, according to Google reports, around 27% of the online population uses voice search on mobile.
Though around 2016, it has been predicted that by 2020 onward, 50% of all online queries will be made by voice – meaning people won’t even have to type them out anymore.
We’re not on that number yet, but businesses need to start preparing for this kind of trend now.
If you’re not optimizing your content for voice search, you’re going to get left behind.
Luckily, there are a few tips we can share to make sure your site is ready:
– Make sure your website is mobile-friendly so that it appears correctly on devices like the Amazon Echo Show.
– Use long-tail keywords in your content so that it’s easier for people to find via voice search.
– Publish frequently so that your site stays up-to-date in Google’s search results.
Go ahead and apply these to be ahead of your competition in this new search environment.
Perhaps you are already familiar with chatbots.
The truth is, chatbots are becoming more and more popular to communicate with customers.
You see, these are computer programs that can mimic human conversation, and they’re already being used by many businesses to improve customer service.
For example, you could use a chatbot to answer common questions about your products or services or help customers place orders.
A bunch of business owners love it because they don’t need to hire an administrative assistant to help them with the mini-tasks on their business.
They can entrust it with a machine that efficiently does it for them.
It means you can free up time for more important tasks.
PLUS, chatbots are also great for collecting data about your customers.
By tracking the conversations between customers and bots, businesses can get a better understanding of what people want and need.
You can then use this information to better engage with your audience for an excellent customer experience and, of course, followed by increased sales.
If you’re not already using chatbots in your digital marketing strategy, now is the time to start!
Finally, one of the most important digital marketing trends to watch out for is artificial intelligence (AI), which is basically when a computer can learn and work independently.
This technology involves teaching computers how to think.
For businesses, this means that machines could soon handle tasks like customer service, marketing, and product development.
In some cases, it’s already happening.
For example, did you know that Netflix uses machine learning to recommend movies and TV shows for you?
That’s because they have so much data about what people watch that it would be impossible for a human to make recommendations manually.
And as artificial intelligence continues to evolve, digital marketing will become even more critical in the future.
But before you start worrying about how to stay ahead of these trends, it’s a good idea to take some time to review your current marketing strategy – including your digital presence.
How are people finding and interacting with your business online?
What do they like or dislike about what you have to offer?
How can you improve customer service interactions through chatbots or augmented reality?
These are all questions that you should consider answering as soon as possible.
In A Nutshell
Unlike the traditional way (of marketing), digital marketing keeps evolving.
And as early as now, it will be even more significant for brand owners like yourself to keep up with these constant trends.
You see, when it comes to your digital strategy, it’s clear that you need to stay ahead of the curve.
That is why you need a team that understands what’s coming next to develop strategies accordingly.
As we wrap up, here are once again the six top digital marketing trends you should keep your eye on so you can prepare yourself for the modern landscape.
From video marketing around influencer marketing campaigns to augmented reality experiences, voice search, chatbots, and artificial intelligence- all designed specifically to improve overall customer experience.
You know what will happen if you provide a superb experience to your customer, right?
They will be more engaged and become loyal customers who will keep buying from you.
That’s all we’ve got for you now so we hope you find this post helpful!
Do at least one or two of these, and you’ll be surprised how far you’ll go. (as long as you do these excellently)
Now that you know what’s in store for digital marketing this year 2022 and beyond, which one of these trends will you implement first?
Let us know by writing your comments below.
We’re excited to hear from you!
Team Quick Evolve