There’s something about a video that just speaks to us on a personal level. And we can’t help but share it with everyone we know. Whether it’s a hilarious clip, an emotional story or something that just plain shocks us. It just goes to show that any viral videos have the power to connect with us on a much deeper level. Guess what? As a business owner, you can harness that same power to promote your brand and get your message out there. Imagine what it would be like if your latest youtube marketing campaign went viral… Not only would you see a huge spike in website traffic and social media engagement… But you would most likely get your brand in front of a whole new audience. Now, the question is… how do videos become viral if you want to promote your business on YouTube? You see, viral marketing is a bit of a mystery because there are no solid rules to follow. However, there are elements that all successful viral videos have in common. And that’s what you’re going to discover today! In this blog post, we’ll cover some of the elements of YouTube Viral Marketing. PLUS, how to use them to get your videos seen by your target audience. Let’s get started!
Attention-Grabbing Title
The title of your video is one of the first things that people will see, so it needs to be catchy. And you need to ensure it accurately reflects what’s in the video… So the viewers will have an idea of what your content is about. Use keyword research to find popular keywords that people are searching for so you can include them in your title. It can help you rank higher in YouTube’s search engine and get more views. You need to avoid using clickbait-style titles that promise one thing but deliver another. If you do that, your audience will quickly lose trust in you if they feel like they’ve been duped.
Thumbnail image
Your video thumbnail is what appears in the search results, so it needs to be eye-catching and relevant to your video content.
Avoid using generic images like a close-up of your face or company logo.
Instead, try to use a relevant image to your video that will make people want to click on it.
Even if you don’t have professional graphic design experience, you can use a free online tool like Canva to create an attractive thumbnail.
An interesting and engaging description
One of the things that can make or break whether someone watches your video is your description.
Your video description should be both interesting and engaging, so people will want to watch your video.
You should also include relevant keywords so people can find your video more easily.
This will help your video show up in the search results when people are looking for something specific.
You see, if you can get people to click on your video, then half the battle is already won.
Think of your description as a way to entice people to watch your video. Make them curious about what you have to say or show them.
It could be something as simple as, “You won’t believe what happens next!”
Or something like, “This is the best thing you’ll see all day!”
Unique Premise
People are always looking for something new and exciting, which is why it’s vital to ensure your video has a unique premise.
After someone clicks on your video, they need to be engaged from the very beginning.
So your video marketing campaign should offer something different that people haven’t seen before.
It could be a new take on an old idea, or it could be something completely original.
Whatever it is, make sure it’s interesting and engaging, so people will want to watch until the very end.
For example, if you are promoting a new product, don’t just show people what it is, show them how it works.
And how it can make their life better.
The question is, do you know what makes yours different from all the other products on the market?
If not, then you need to figure that out as early as now.
Emotional Response
One of the most essential elements of a viral video is that it evokes an emotional response from the viewer.
When people feel something while watching your video, they are more likely to share it with others.
Unfortunately, a lot of business owners tend to shy away from emotion in their videos because they think it’s unprofessional.
Is it? Well, it all depends on how you use it.
The truth is, it’s a powerful tool when you do it right.
You see, if you make your audience laugh, cry or even just feel something, you’re more likely to get your video shared.
Let’s say you are selling a product that improves people’s lives in some way.
If your video can show how your product has helped someone in a real and emotional way, it will resonate with viewers and they’ll be more likely to share it.
Remember, people buy from businesses they know, like and trust.
The key is to help your audience connect with your video on a personal level and see how your product can benefit them.
For example, if you are selling a product that is more light-hearted, such as a toy or a game, then you can use humour to connect with your audience.
The key is to find the right balance for your brand.
If you can make people feel something, they are more likely to remember your video and share it with others.
It’s no surprise that there are Youtube influencers who regularly evoke an emotional response from their viewers and have some of the most viral videos.
It’s because they have found what works for their audience and they stick to it.
Speaking of influencers…
You may also consider running an influencer marketing campaign to get your videos seen by a targeted audience.
As you probably know, it’s a bit like celebrity endorsements, but with social media influencers.
Try reaching out to an influencer whom you think would be a good match for your brand and see if they’re interested in promoting your product or service.
It can benefit your business a lot since you can tap into their already established audience.
Check out our blog post on how to run a highly-effective Influencer Marketing strategy.
Shareable Content
The whole point of creating a viral video is to get people to share it, so your content needs to be shareable.
Make sure your video is short enough that people won’t lose interest, and include a call-to-action at the end.
This could be something as simple as asking people to subscribe to your channel or follow your social media accounts.
If you can get people to take action after watching your video, then you’re more likely to see it go viral.
Just think of what makes you want to share a video with your friends.
Chances are, it’s because the video is funny, relatable, heartwarming or informative.
So try to create content that fits into one of those categories.
It means your video needs to offer something that people will want to share with their friends.
There you have it!
We just covered the important elements all successful viral videos have in common.
Keep these things in mind when creating your next marketing campaign, and you could see your traffic and engagement numbers skyrocket. If you find this post helpful, let us know in the comments below your takeaways. We would love to hear from you. You can also check out our 8 Easy Tips For More Profitable YouTube Advertising if you would like to learn more about YouTube ads. Best,Quick Evolve Team
