Attention-Grabbing Title
Thumbnail image
Your video thumbnail is what appears in the search results, so it needs to be eye-catching and relevant to your video content.
Avoid using generic images like a close-up of your face or company logo.
Instead, try to use a relevant image to your video that will make people want to click on it.
An interesting and engaging description
One of the things that can make or break whether someone watches your video is your description.
Your video description should be both interesting and engaging, so people will want to watch your video.
You should also include relevant keywords so people can find your video more easily.
This will help your video show up in the search results when people are looking for something specific.
You see, if you can get people to click on your video, then half the battle is already won.
Think of your description as a way to entice people to watch your video. Make them curious about what you have to say or show them.
It could be something as simple as, “You won’t believe what happens next!”
Unique Premise
People are always looking for something new and exciting, which is why it’s vital to ensure your video has a unique premise.
After someone clicks on your video, they need to be engaged from the very beginning.
So your video marketing campaign should offer something different that people haven’t seen before.
It could be a new take on an old idea, or it could be something completely original.
Whatever it is, make sure it’s interesting and engaging, so people will want to watch until the very end.
For example, if you are promoting a new product, don’t just show people what it is, show them how it works.
And how it can make their life better.
The question is, do you know what makes yours different from all the other products on the market?
Emotional Response
One of the most essential elements of a viral video is that it evokes an emotional response from the viewer.
When people feel something while watching your video, they are more likely to share it with others.
Unfortunately, a lot of business owners tend to shy away from emotion in their videos because they think it’s unprofessional.
Is it? Well, it all depends on how you use it.
The truth is, it’s a powerful tool when you do it right.
You see, if you make your audience laugh, cry or even just feel something, you’re more likely to get your video shared.
Let’s say you are selling a product that improves people’s lives in some way.
If your video can show how your product has helped someone in a real and emotional way, it will resonate with viewers and they’ll be more likely to share it.
Remember, people buy from businesses they know, like and trust.
The key is to help your audience connect with your video on a personal level and see how your product can benefit them.
For example, if you are selling a product that is more light-hearted, such as a toy or a game, then you can use humour to connect with your audience.
The key is to find the right balance for your brand.
If you can make people feel something, they are more likely to remember your video and share it with others.
It’s no surprise that there are Youtube influencers who regularly evoke an emotional response from their viewers and have some of the most viral videos.
It’s because they have found what works for their audience and they stick to it.
Speaking of influencers…
You may also consider running an influencer marketing campaign to get your videos seen by a targeted audience.
As you probably know, it’s a bit like celebrity endorsements, but with social media influencers.
Try reaching out to an influencer whom you think would be a good match for your brand and see if they’re interested in promoting your product or service.
It can benefit your business a lot since you can tap into their already established audience.
Shareable Content
The whole point of creating a viral video is to get people to share it, so your content needs to be shareable.
Make sure your video is short enough that people won’t lose interest, and include a call-to-action at the end.
This could be something as simple as asking people to subscribe to your channel or follow your social media accounts.
If you can get people to take action after watching your video, then you’re more likely to see it go viral.
Just think of what makes you want to share a video with your friends.
Chances are, it’s because the video is funny, relatable, heartwarming or informative.
So try to create content that fits into one of those categories.
There you have it!
We just covered the important elements all successful viral videos have in common.
