Running an eCommerce business can be a lot of work – especially when you have to worry about SEO.
There’s no denying it. SEO is a daunting task, and it’s easy to get caught up in the details.
However, SEO is a big deal for eCommerce businesses.
Successful online entrepreneurs know this for a fact.
SEO is crucial to success when it comes to running your eCommerce store.
Simply because it mainly drives traffic and sales on your site.
In fact, if you’re serious about scaling as someone who owns an e-commerce store, this should be one of your top priorities.
Look, while many business owners find the complexities of SEO challenging to understand, we’ve got you covered.
In this blog post, we will cover all aspects of SEO for Ecommerce Businesses: from what it is to how to optimize your site’s ranking and content marketing.
This guide will teach you the basics of search engine optimization and social media marketing, and email campaigns that are guaranteed to boost sales.
You’ll particularly understand SEO much better as we discuss the following…
- What is SEO, and why does it matter for your eCommerce business?
- How to improve your site’s rankings?
- Basics of SEO
- Content marketing (how to create content that gets people talking about you online)
- Social media marketing – the best way to get your products in front of more customers on social media
- Email marketing – how to use email campaigns to boost sales, increase customer engagement, and grow your list
Ready? Let’s go!
What is SEO?
SEO or “search engine optimization” is the practice of optimizing a website for Google and other search engines.
The purpose of SEO is to improve the visibility of a website on search engine results pages (SERPs).
You will achieve this in several ways but typically involves improving the site’s content, structure, and on-page optimization.
Why is SEO important, and Why Does SEO Matter for eCommerce?
Around 51% of all online traffic comes from organic searches. (yes, rather than paid ads, that number is only going to increase as time goes on.
In other words, if you’re not doing SEO, you’re missing out on a huge chunk of traffic.
Not to mention, this is one of the fastest and easiest ways to grow your store’s online presence.
You see, it’s no secret that search engines such as Google and Bing play a crucial role in eCommerce.
It means the potential for your site to appear on SERPs when people are searching for what you offer is enormous.
However, there are many other reasons why SEO matters so much when running an eCommerce business:
Increases customer trust
When customers trust sites they find through organic searches vs paid advertisements or social media posts – conversions go way up.
Helps build authority
Your website will gain more credibility if it ranks well organically within its niche market – which will help to attract even more customers.
And if you think that SEO isn’t just for big businesses, nope! It’s for everyone!
How To Improve Your Site’s Rankings?
You can do many things to improve your site’s ranking and visibility on SERPs, but let me emphasize two things here.
The first is to: Make sure your website is fully optimized.
Ensure all your pages have the correct titles, meta descriptions, header tags, and so on.
You can also make sure you use the correct keywords throughout your content.
PLUS, consider adding the number of backlinks you have from other sites.
That way, your site’s ranking will improve.
You can use a tool like Yoast SEO to help you figure out what your site’s ranking is and how you can improve it.
Second: Increase the quality and quantity of your content.
High-quality content relevant to your target audience is critical when it comes to boosting your site’s SEO. (more of this later)
If someone from your team is a great writer, you can utilise that person to publish new blog posts and articles and create helpful resources and infographics.
I’ll discuss content marketing more as you read along.
The Basics of SEO
Now that you understand why SEO is so essential for eCommerce businesses let’s move on to how it works.
For your site to rank well in search engines, it needs to have three things
- Good content
- Correctly formatted titles and meta descriptions
- A strong backlink profile
So, what can you do to improve each of these?
That leads me to the next important aspect of SEO…
Okay, let’s talk about creating content that gets people talking about you or your brand online…
Why do we want that?
For obvious reasons, it will help improve your SEO.
There are a few key things you need to keep in mind:
First off, make sure your content should be high-quality and relevant to your target audience.
It means it should be well-written and easy to read.
Writing articles that will resonate with your audience can help boost that.
You may have probably heard some people say…
“Content is King”
You see, it’s healthy for your brand, and at the same time, it increases the chance for your customers & prospects to know you or your brand.
As a result, they’ll like and trust you even more.
You know what they say, right?
People buy from what they know, like and trust.
Secondly, you must use keyword research to determine what people search online.
That’s why the content must offer value if you want people to get interested and, even better, share it with other people as well.
Third, you’ve got to make sure your site’s design is consistent with your branding.
You can’t just put random stuff there.
To stand out, you need to ensure that even the most minor details of what people see on your site have meaning.
It doesn’t necessarily have to reveal everything. In fact, it’s also good to be a little bit mysterious when it comes to how you showcase your brand.
As long as it’s not confusing, people will be naturally curious.
Social Media Marketing
Are you curious what’s the best way to get your products (or services) in front of more customers on social media?
Let’s look at some of the most important things you should know while using social media for marketing.
Starting with posting high-quality visuals that represent your brand well.
Most of the time, people on social media, whether Facebook or Instagram, are there to relax, engage with their friends online and have fun.
So to get your audience’s attention, you need to stand out by being visually appealing to them.
If you are intentional to get their attention consistently, there’s a good chance you will turn them from being casual followers into raving fans.
Next is to create engaging posts that will make people want to stop and take notice…
You can also utilize the power of hashtags relevant to your industry or niche market…
Plus, do participate in conversations and contribute to the online community.
Lastly, let’s talk about…
Effective email marketing can take your e-commerce business to the next level.
It is another crucial aspect of digital marketing that relates directly to SEO.
When it comes to running email campaigns, you can expect to:
- Boost Your Sales
- Increase Customer Engagement
- and Grow Your List.
You’ll achieve all these when you do email marketing right.
While there are many different types of emails, you can send out -product updates, sales announcements etc.
You can focus on using your email list for lead generation through content promotion, which ties back into improving your site’s search engine ranking.
Doing this will help improve customer engagement because they’ll be more likely to visit again in the future.
Especially if they know their favourite blog posts or articles are waiting for just one click away.
Also, it helps to build your list to continue generating leads and ultimately increase sales.
In A Nutshell
SEO is important for eCommerce because it helps improve the quality of organic search results, which means more traffic to your site.
It simply means that the more traffic to your site, the higher the chance of you converting them into sales.
Improving your site’s ranking on SERPs can surely help you generate more conversions than if people were finding you through paid advertisements or social media posts alone.
Not only that, but you can also keep them from buying from you.
Don’t forget to create high-quality content relevant to your target audience using keyword research.
You can do it through blog posts, social media & email marketing, along with optimising all aspects of your website, including titles/meta descriptions & backlink profiles.
Not only will it help improve customer engagement, but it will also grow brand authority. (as you gain their trust)
So, what are you waiting for?
Now, more than ever is the perfect time to start optimising your eCommerce business for SEO.
In any case, you would be needing help taking SEO off your plate.
You can let us check and take care of that for you by booking a free consultation right here.
That’s a wrap!
We hope this blog post was helpful and informative.
What’s your biggest takeaway after reading this article?
Let us know in the comments below.
Quick Evolve Team